What Is PPC Search Engine Management?
There are a number of marketing strategies to enhance your online business but PPC search engine marketing ensures sure shot success. As a matter of fact, Pay Per Click search engine marketing offers an individual or a business with maximum exposure in a cost-effective manner.
Internet marketing strategies usually consume money for advertising on the World Wide Web. But PPC search engine marketing offers wide search engine exposure to the products and services offered by you. This allows you to popularize your business in the online world and that too without burning a hole in your pocket.
PPC marketing works through the process of biding. In this type of advertising, the ads are placed by business owners and these ads are made to appear on the result pages of major search engines such as Yahoo, MSN and Google. But the ads with the highest bid on that specific keyword or phrase are placed on the very first search result page. Although, the results might vary, depending upon the search engine being used.
PPC is quite different from other advertising programs available on web. In this type of advertising the current bid amount is deducted each time from your account whenever your ad is clicked by a user. PPC is a bit costlier in comparison to other advertising campaigns but the assurance level offered by PPC is much higher than the rest.
You need to manage your PPC campaign in order to reach the targeted audience. Some people find it quite difficult as well as confusing to manually adjust and track the bids on different auction-based PPC venues such as FindWhat, Google and Overture. Such people can hire one of the companies that offer quality Pay Per Click search engine management services. By seeking the services of such companies, you get a chance to select minimum bids on some specific keywords. A Pay Per Click Management Company makes sure that your advertisement gets linked with only the potential and targeted buyers. With the help of such services you can attain a deep understanding of your campaign and can also keep yourself updated with its progress.
Saturday, October 23, 2010
SEO Versus PPC: What is More Useful?
SEO Versus PPC: What is More Useful?
There has been a continuing debate on the efficacy of Search Engine Optimization(SEO) versus that of PPC Advertising Management.
My two cents on the topic...
SEO Positives:
More visitors to search page are likely to click on these links than sponsored or paid links (we have observed that the ratio is 2:1) Since, this involves a lot of website tuning and making the website search friendly, the website that ranks high on organic listings(through SEO) normally has (arguably) a higher relevance and greater chances of conversion.
The long term costs are lower. The only cost involved is the (other than the obvious time cost) SEO consultation fee (typically, $50,000 to $200,000 for a 25 page SEO work). If averaged out over 24 months, this would mean $3000-$4000/month(average).
SEO Negatives(cons):
SEO takes time. Even the best SEO in business would take a minimum of 4-6 months to get your site up on the search listings for an averagely competitive category.
Unpredictability: This is the BIGGEST NEGATIVE. There is no guarantee that a top position site would retain it's top position for a sizable time span. Google changes the logic for compiling and displaying the search results once a year (approximately) and keeps updating its index(regular since mid-2003). (Useful articles: http://dance.efactory.de/; http://www.webworkshop.net/florida-update.html)
Ethical Search Engine Optimization firms: This again poses a big challenge to the industry. The ratio of ethical SEO's who know their trade to the unethical ones who indulge in unethical practices to get the site up in the organic listings, is 1: 1000!
Good SEO is NOT CHEAP - it CAN NOT be CHEAP: Typically, SEO means a lot of hard - continuous - effective work to get the site up on the listings. NO ONE can guarantee a position within a definite time period. Typical engagement fee ( annual) starts from $50k and depends on the number of web pages being optimized and the number of keywords these are being optimized for. Also, this is continuous work... it has to be, because of the regular changes that Google does in the way that it compiles and displays sites for keywords.
Pay-Per-Click(PPC) Search Advertising -Positives:
PPC is IMMEDIATE: The website ad can be up in Google sponsored links (https://adwords.google.com/select/) within minutes. In Yahoo Search(Overture) the ad is live within 4 days(max).
PPC is MEASURABLE: The click and the resultant action can be tracked back to cost,
PPC ad is more useful to an online buyer: The websites that advertise here pay to get listed. Normally, any website would do this only if they can SELL SOMETHING to the visitors. ROI matters.
PPC results CAN BE CONTROLLED: It's hard work - it's 24*7 work - however, it is far more controllable and predictable than organic listings. PPC impacts the "brand profile". This is a statement that is being tested for veracity. I believe in this because: If I am searching for widgets using certain keywords and one particular website's ads pop up for each keyword and when I click on the ad it takes me to the relevant location on the website... I tend to form a connect between visibility - relevance - usefulness - all these impact the website/brand profile.
PPC Negatives(Cons):
PPC Can be EXPENSIVE if not managed well
PPC is threatened by CLICK FRAUD (something that can burn budgets very quickly if the campaign is not managed rigorously)
PPC space is very competitive and the bid prices are rising, literally every month
Only 1 out of 3 "search page visitors" are likely to click a sponsored link/paid ad
Like in SEO space, there are many firms that promise more than they deliver. Fortunately, the results are easily measurable and thus the ineffective firms can be sorted out.
I would not like to bias the reader with "what I think is better". Every business owner has a need - or at least should have a need - to get her site listed on the search engines.
Based on the pros and cons of SEO and PPC, it's up to them to make the decision.
There has been a continuing debate on the efficacy of Search Engine Optimization(SEO) versus that of PPC Advertising Management.
My two cents on the topic...
SEO Positives:
More visitors to search page are likely to click on these links than sponsored or paid links (we have observed that the ratio is 2:1) Since, this involves a lot of website tuning and making the website search friendly, the website that ranks high on organic listings(through SEO) normally has (arguably) a higher relevance and greater chances of conversion.
The long term costs are lower. The only cost involved is the (other than the obvious time cost) SEO consultation fee (typically, $50,000 to $200,000 for a 25 page SEO work). If averaged out over 24 months, this would mean $3000-$4000/month(average).
SEO Negatives(cons):
SEO takes time. Even the best SEO in business would take a minimum of 4-6 months to get your site up on the search listings for an averagely competitive category.
Unpredictability: This is the BIGGEST NEGATIVE. There is no guarantee that a top position site would retain it's top position for a sizable time span. Google changes the logic for compiling and displaying the search results once a year (approximately) and keeps updating its index(regular since mid-2003). (Useful articles: http://dance.efactory.de/; http://www.webworkshop.net/florida-update.html)
Ethical Search Engine Optimization firms: This again poses a big challenge to the industry. The ratio of ethical SEO's who know their trade to the unethical ones who indulge in unethical practices to get the site up in the organic listings, is 1: 1000!
Good SEO is NOT CHEAP - it CAN NOT be CHEAP: Typically, SEO means a lot of hard - continuous - effective work to get the site up on the listings. NO ONE can guarantee a position within a definite time period. Typical engagement fee ( annual) starts from $50k and depends on the number of web pages being optimized and the number of keywords these are being optimized for. Also, this is continuous work... it has to be, because of the regular changes that Google does in the way that it compiles and displays sites for keywords.
Pay-Per-Click(PPC) Search Advertising -Positives:
PPC is IMMEDIATE: The website ad can be up in Google sponsored links (https://adwords.google.com/select/) within minutes. In Yahoo Search(Overture) the ad is live within 4 days(max).
PPC is MEASURABLE: The click and the resultant action can be tracked back to cost,
PPC ad is more useful to an online buyer: The websites that advertise here pay to get listed. Normally, any website would do this only if they can SELL SOMETHING to the visitors. ROI matters.
PPC results CAN BE CONTROLLED: It's hard work - it's 24*7 work - however, it is far more controllable and predictable than organic listings. PPC impacts the "brand profile". This is a statement that is being tested for veracity. I believe in this because: If I am searching for widgets using certain keywords and one particular website's ads pop up for each keyword and when I click on the ad it takes me to the relevant location on the website... I tend to form a connect between visibility - relevance - usefulness - all these impact the website/brand profile.
PPC Negatives(Cons):
PPC Can be EXPENSIVE if not managed well
PPC is threatened by CLICK FRAUD (something that can burn budgets very quickly if the campaign is not managed rigorously)
PPC space is very competitive and the bid prices are rising, literally every month
Only 1 out of 3 "search page visitors" are likely to click a sponsored link/paid ad
Like in SEO space, there are many firms that promise more than they deliver. Fortunately, the results are easily measurable and thus the ineffective firms can be sorted out.
I would not like to bias the reader with "what I think is better". Every business owner has a need - or at least should have a need - to get her site listed on the search engines.
Based on the pros and cons of SEO and PPC, it's up to them to make the decision.
PPC Management Services for Success Online
PPC Management Services for Success Online
PPC services or Pay per Click is an effective method of driving targeted visitor traffic to a website. It is one of the best ways of advertising on the internet. The visitors upon provided with a service/solution that is specific to their needs are more likely to get influenced and get converted into potential customers. The chances are quite high and businesses world-over are enjoying prominence an improved prominence. PPC campaigns can also be tailor-made to suit your specific business and budget needs. People on the web use search engines almost every minute of the day to search for products and services. ppc services are an indispensable part of online advertising. When a buying customer types a word into the search engine to find product or service, you want to make sure your ad shows on the first page, at or near the top.
If you are searching for a Pay per Click Company, you have already made the first right decision. Though theoretically you can do PPC management on your own, but it is always advisable to turn to an expert who knows how to do a good job and can enhance your ROI. PPC if not done well, can cost you a lot of money without giving good returns and because of this many websites have had to stop their campaigns. So it always best to turn to a ppc companies that has the knowledge and the experience. It is always best not to select a pay per click company that is currently working for a client who is in the same niche.
Properly organized PPC campaigns can lead to amazing returns as well as some great brand-building opportunities. The role of pay per click management service is to make certain that your campaigns are accountable, targeted as well as affordable. PPC management companies make use of the right kind of keywords for triggering your ads. These companies outline your break even peak and write ads that can get to the potential customers. With the help of PPC management services you can also keep track of the results of your ads. There are many more benefits attached with the hiring of such companies and hence it's a step worth taking.
PPC services or Pay per Click is an effective method of driving targeted visitor traffic to a website. It is one of the best ways of advertising on the internet. The visitors upon provided with a service/solution that is specific to their needs are more likely to get influenced and get converted into potential customers. The chances are quite high and businesses world-over are enjoying prominence an improved prominence. PPC campaigns can also be tailor-made to suit your specific business and budget needs. People on the web use search engines almost every minute of the day to search for products and services. ppc services are an indispensable part of online advertising. When a buying customer types a word into the search engine to find product or service, you want to make sure your ad shows on the first page, at or near the top.
If you are searching for a Pay per Click Company, you have already made the first right decision. Though theoretically you can do PPC management on your own, but it is always advisable to turn to an expert who knows how to do a good job and can enhance your ROI. PPC if not done well, can cost you a lot of money without giving good returns and because of this many websites have had to stop their campaigns. So it always best to turn to a ppc companies that has the knowledge and the experience. It is always best not to select a pay per click company that is currently working for a client who is in the same niche.
Properly organized PPC campaigns can lead to amazing returns as well as some great brand-building opportunities. The role of pay per click management service is to make certain that your campaigns are accountable, targeted as well as affordable. PPC management companies make use of the right kind of keywords for triggering your ads. These companies outline your break even peak and write ads that can get to the potential customers. With the help of PPC management services you can also keep track of the results of your ads. There are many more benefits attached with the hiring of such companies and hence it's a step worth taking.
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